Moto vs Sony

I just dont seem to get tired of the mobile wars. From the service provider's end, the war is now moving onto the handset providers end. Motorola was ruling the roast with Junior B. Now, Hrithik has been signed by Sony Ericcson as their brand ambassador. This is definitely an interesting match to watch than the boring World Cup matches involving Bangladesh and Ireland. So what will Samsung and market leader Nokia do now?